INNOVATIONS THROUGH ECODESIGNEnvironmental consciousness is also about better products, making use of latest technology developments. Several emerging technologies such as nanomaterials and surfaces enhance the chance for reduced material consumption - during production as well as during the use phase. Miniaturized components are mostly more reliable and less material intensive. Rarely innovations are driven by environmental concerns, but mostly by economic constraints or the strategy to stay ahead of the competition. However, innovation targets such as energy-efficiency, improved thermal management or leaner manufacturing processes obviously go hand in hand with improvement regarding the environmental performance "per function". Considering environmental aspects right from the beginning add a new perspective to an innovation strategy-facilitating sustainable product designs, complying with coming requirements.
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